Is that a fly in my soup? Nope, but it’s carrying your brand!
Ok, so the fly isn’t in my soup, but it is helping this new book at the 2009 Frankfurt Book Fair. What will they think of next – wish we had thought of it first!!
Where Do You Draw the Line?
“Alternative advertising” is a relatively new term in the lexicon of marketing. It is also called “guerrilla marketing.” The latter term describes quite well the tactics used in this kind of advertising. “Guerrilla” is defined by Merriam-Webster Online as “a person who engages in irregular warfare, especially as a member of an independent unit carrying [...]
Spending on Alternative Media Jumps 22%
Marketers Follow as Consumers’ Broadband Use Surges
NEW YORK (AdAge.com) — Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media’s Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of [...]
Alternative advertising to grab your attention
Outdoor advertising is a growing category – and not just billboards.
There have been some increasingly weird publicity stunts. People in London were not so fond of a prank by Right Guard, which sent a team of people onto the city’s Tube with tiny video screens in the armpits of their shirts. [...]
NOVA Logo Competition
Small Biz Design Shop Demos Newest Service in NOVA Logo Competition
Fort Washington, MD (PRWEB) September 3, 2009 — At 11:18pm on August 31, 2009, Gortek Consulting, LLC announced the grand launch of its newest service lines – logo design, marketing and brand management – because before the clock struck the 12am deadline, the company submitted [...]
Offline interactive advertising / Projection advertising
In recent year, you can see the interactive motion ads in MTR stations and shopping malls in Hong Kong. Now, this new technology is widely used in different exhibitions and trade fairs. Many customers avoid or ignore advertising even have a colorful and great design print ads on their front, but this projection system is [...]
