Social Media & Small Biz
Below is an article from the Center of Media Research. So who is using Social Networking to help with their business? EVERYONE! See below!
Ethics in Target Marketing
In our office, we were recently discussing the issue of targeting an audience – regardless if the product was designed for that audience – but targeting based on the assumption that that group would identify with the product or service. Obviously, as a marketer, I totally agree with this mindset. Why try the shotgun approach [...]
Is that a fly in my soup? Nope, but it’s carrying your brand!
Ok, so the fly isn’t in my soup, but it is helping this new book at the 2009 Frankfurt Book Fair. What will they think of next – wish we had thought of it first!!
Experiential vs. Experimental Marketing
What is experiential marketing anyway? Some companies think experiential marketing is when you send an instant message with content that is cool (i.e. games, music, etc) to promote their brand. Others think it’s just about events and marketing at these events. While other research on various sites show us that some people think that experiential [...]
Where Do You Draw the Line?
“Alternative advertising” is a relatively new term in the lexicon of marketing. It is also called “guerrilla marketing.” The latter term describes quite well the tactics used in this kind of advertising. “Guerrilla” is defined by Merriam-Webster Online as “a person who engages in irregular warfare, especially as a member of an independent unit carrying [...]
Spending on Alternative Media Jumps 22%
Marketers Follow as Consumers’ Broadband Use Surges
NEW YORK (AdAge.com) — Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media’s Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of [...]
Alternative advertising to grab your attention
Outdoor advertising is a growing category – and not just billboards.
There have been some increasingly weird publicity stunts. People in London were not so fond of a prank by Right Guard, which sent a team of people onto the city’s Tube with tiny video screens in the armpits of their shirts. [...]
29 Projects Press Release
Cool NonProfit + Cool Marketing = Warm & Fuzzy: Motley Media Concepts and 29 Projects
By Motley Media Concepts, Norfolk, VA
Dated: Jan 25th, 2010
Hire Motley Media Concepts and help your favorite non-profit organization.
Motley Media Concepts invites you to participate in this year’s 29 Projects Campaign. From now until the completion of 29 marketing [...]
