Ok, so the fly isn’t in my soup, but it is helping this new book at the 2009 Frankfurt Book Fair.  What will they think of next – wish we had thought of it first!!

“Alternative advertising” is a relatively new term in the lexicon of marketing. It is also called “guerrilla marketing.” The latter term describes quite well the tactics used in this kind of advertising. “Guerrilla” is defined by Merriam-Webster Online as “a person who engages in irregular warfare, especially as a member of an independent unit carrying out harassment and sabotage.”

Guerrilla marketing relies on irregular, creative, unconventional means of reaching the public, usually through free or low-budget methods. We are accustomed (and perhaps inured) to seeing billboards, magazine ads, and television spots, all touting the virtue and value of many kinds of products and services we are being asked to buy. Guerrilla marketing operates through messages on escalator handrails, “takeout billboards” like coffee sleeves, pizza boxes, and Chinese takeout boxes, and free product samples handed out on the street.

Complete Article

NEW YORK (AdAge.com) — Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media’s Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of total advertising and marketing dollars in 2007, up from 7.9% in 2002, yielding a compound annual growth rate of 21.7%.
The forecast predicts a 20.2% increase over the next year, to a total of $88.24 billion, and a compounded annual growth rate of 17% for 2007-2012, reaching $160.82 billion. By then, alternative media will represent 26.6% of all advertising and marketing dollars.

Complete Article

There have been some increasingly weird publicity stunts. People in London were not so fond of a prank by Right Guard, which sent a team of people onto the city’s Tube with tiny video screens in the armpits of their shirts. Whenever one of the team members reached overhead, a commercial for Right Guard would play in someone’s face.

Others have merely served to puzzle. A Chevrolet billboard that used real pennies was stripped clean within 30 minutes. In Singapore, advertisers painted an extra yellow safety line on a train platform with the name “Wonderbra” on it, leaving commuters to figure out the message – that the bra’s lifting qualities were so forceful that wearers would have to stand back.

Complete Article

Small Biz Design Shop Demos Newest Service in NOVA Logo Competition

Fort Washington, MD (PRWEB) September 3, 2009 — At 11:18pm on August 31, 2009, Gortek Consulting, LLC announced the grand launch of its newest service lines – logo design, marketing and brand management – because before the clock struck the 12am deadline, the company submitted four individual logos to the Reston Town Center 20th Anniversary Logo Contest.

Complete Article

Complete Article