Motley Media Concepts Blog
Is that a fly in my soup? Nope, but it’s carrying your brand!
Ok, so the fly isn’t in my soup, but it is helping this new book at the 2009 Frankfurt Book Fair. What will they think of next – wish we had thought of it first!!
Where Do You Draw the Line?
“Alternative advertising” is a relatively new term in the lexicon of marketing. It is also called “guerrilla marketing.” The latter term describes quite well the tactics used in this kind of advertising. “Guerrilla” is defined by Merriam-Webster Online as “a person who engages in irregular warfare, especially as a member of an independent unit carrying [...]
Spending on Alternative Media Jumps 22%
Marketers Follow as Consumers’ Broadband Use Surges
NEW YORK (AdAge.com) — Spending on alternative media hit $73.43 billion in 2007, a 22% increase over the previous year, and will continue to grow, according to PQ Media’s Alternative Media Forecast: 2008-2012, released today. The research firm tracked 18 digital and nontraditional segments, with a combined 16.1% of [...]
