Alternative advertising to grab your attention
Outdoor advertising is a growing category – and not just billboards.
There have been some increasingly weird publicity stunts. People in London were not so fond of a prank by Right Guard, which sent a team of people onto the city’s Tube with tiny video screens in the armpits of their shirts. Whenever one of the team members reached overhead, a commercial for Right Guard would play in someone’s face.
Others have merely served to puzzle. A Chevrolet billboard that used real pennies was stripped clean within 30 minutes. In Singapore, advertisers painted an extra yellow safety line on a train platform with the name “Wonderbra” on it, leaving commuters to figure out the message – that the bra’s lifting qualities were so forceful that wearers would have to stand back.
